Posts By :

Jason Marlowe

google semantic
Google wants semantic copy

As each second passes and even as I write this article, Google is learning and growing. Since the addition of RankBrain in late 2015, Google wants even more to think like humans and deliver more intuitive search results. RankBrain is the machine learning AI integrated with Google search that helps to deliver content from across…

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7 marketing truths
7 Marketing Truths

With the Digital Summit conference coming up next week, my marketing brain begins to work overtime while I explore the synopsis of pre-conference talks, the keynote presentation and all the awesome sessions in between. In light of this overload, I’ve written 7 different, tweet-centric marketing truths that I’ve found to be true. These 7 truths are…

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What is Responsive Web Design?

If your company deals with people, then a responsive website is vital to your business. Yeah, that sounds silly, but people are mobile now and are only a swipe and a tap away from information, a purchase, an app install or more. As a result, responsive web design focuses on delivering the best user experience possible regardless…

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closing the marketing loop
Closing the marketing loop

Marketing really comes down to a few key pieces with regards to customers: finding new customers and keeping old customers. While it might be easier to work an old lead, it’s vital to continue the search for potential customers to keep the business fresh. Closing the marketing loop allows us to keep communication open with…

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social acquisition
Social Acquisition

While I am not in the habit of promoting specific services that aid in social media marketing, I have recently had the chance to work with a local company rocking social acquisition called Insightpool. Their niche is in the Twitterverse, but they utilize data from other services, such as Klout. Again, while I’m not usually…

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The best times to post on social media

The most obvious assessment of when to post on social media and get the best results: post when your fans are active. There’s been quite a lot of research in this area where analysts have poured over data in order to find the very precise times/days to gather the most clicks, shares and overall engagement.…

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Facebook Business Pay to Play
Facebook for Business: You have to pay to play

Over the last year or so, Facebook Business Pages have become the quintessential example of having to pay to play. When Facebook first released their Offers feature in 2012, they did an amazing thing that forever hooked me on the POWER OF FACEBOOK: they offered the service for free. Yes, that’s right. Facebook let us pull back…

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