Marketing
How Branding Plays A Part In Your Marketing Efforts
As a business owner, you’re aware that marketing is critical to attract and retain customers, but have you considered the significance of branding in your marketing efforts? Your brand goes beyond just your logo and color scheme; it’s the overall image and perception of your business, including your messaging, tone of voice, and core…
Read More30 Low-Budget Marketing Ideas for Small Businesses
Small businesses don’t require the same marketing strategies as major corporations nor can they afford to. It’s not like everyone has the budget for a giant ad on a skyscraper in Times Square. Don’t tell the companies that buy those expensive giant ads, but there are cheaper, more effective ways to market to your target…
Read More6 Easy Steps to Defining Your Target Market
Once a business or a brand is off the ground, it’s time to get the word out through effective marketing. However, a marketing strategy will not be effective unless you are aware of your target market. Chances are you know what a target market, also known as a target audience, is but just in case let’s…
Read MoreTop 10 Website CTAs (Calls To Actions)
First and foremost, CTA stands for call-to-action. It is an image or text that entices visitors, leads, and customers to take action. While the most commonly seen CTA is “click here” it does not work in all situations nor should it. Every audience/group visiting a site will want to interact with a site in different…
Read More6 Effective Ways to Personalize Your Website
Website Personalization is the act of creating customized tailored experiences for visitors based on their reason for visiting a website. According to OneSpot “87% of customers say that personally relevant branded content positively shapes their opinion of a brand.” Think of the website like an in-person store, not every customer walks in wanting the same…
Read More5 ways to advertise on Facebook for $5 per day
A year ago, I wrote about how in order to be successful on Facebook, a business has to pay to play. No change there. I also mentioned that with even a minimal spend, a business can make a difference. Thankfully, this is still the case. However, the organic reach of Facebook business pages has continued…
Read More20 Tips for Sprucing Up Your Website
If you’ve got a website for your business, you might be looking for a few ways to spruce up your site. It’s time for a new look – nothing dramatic, perhaps, but a few things to give your website a little breath of life. Here are 20 tips you can use to update your site.…
Read More6 Best Practices to Generate More Leads On Your Website
I recently stumbled across an incredible website called Internet Live Sites. If you love numbers and data, this site will fascinate you. The site shows the number of active Internet users worldwide, the number of websites, the number of emails sent, the number of Google searches, photos uploaded to Instagram, Tweets sent, and active Facebook users.…
Read MoreAre you wasting your marketing budget on newspaper ads?
This afternoon, I took my son for a walk through our subdivision. After only about half a mile, I noticed a trend: there were an alarming number of houses that still had newspapers sitting in their driveways. It was nearly 6 pm and out of the 107 houses in our subdivision, 17 had newspapers that had…
Read More3 lessons the Oscars teach us about marketing
The 89th Academy Awards, or the Oscars, air this evening, which means we’ll soon know who The Academy of Motion Picture Arts and Science voted for top categories like Best Actor, Best Actress, Best Picture, and so on. The Oscars, which had an estimated 65+ million viewers worldwide last year, can surely teach us a…
Read MoreMake email great again!
Did you know that there are currently 4.1 billion email accounts worldwide? That’s a staggering number. What’s even more staggering is that the number is growing with no end in sight. Email rules the Internet. 92% of people using the Internet are sending and receiving emails on a regular basis. With numbers like that, you…
Read MoreMarketing Your Restaurant with Pokémon GO
Initially released 2 weeks ago on July 6, Pokémon GO is one of those viral hits that captivates far more than a small demographic. This augmented reality game has captured children, teens, adults, parents & grandparents alike. While still in its infancy as a game & plagued by frequent server issues, it’s well worth the trouble. At…
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