Direct Mail Marketing: The Good & The Oh So Bad

When you see a marketing campaign that clicks with you, you know it just works. Even with direct mail pieces that overload your mailbox, when you see one that catches your attention and holds your focus long enough to NOT be tossed into the garbage, that’s effective marketing. All the others that end up in…

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7 Marketing Truths

With the Digital Summit conference coming up next week, my marketing brain begins to work overtime while I explore the synopsis of pre-conference talks, the keynote presentation, and all the awesome sessions in between. In light of this overload, I’ve written 7 different, tweet-centric marketing truths that I’ve found to be true. These 7 truths are…

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