A year ago, I wrote about how in order to be successful on Facebook, a business has to pay to play. No change there. I also mentioned that with even a minimal spend, a business can make a difference. Thankfully, this is still the case. However, the organic reach of Facebook business pages has continued to […]
One of the most beneficial items in your marketing toolkit is A/B testing. For me personally, A/B testing is actually one of my favorite parts of marketing as a whole because it allows for greater insight into your audience and their behavior.
Over the last year or so, Facebook Business Pages have become the quintessential example of having to pay to play. When Facebook first released their Offers feature in 2012, they did an amazing thing that forever hooked me on the POWER OF FACEBOOK: they offered the service for free. Yes, that’s right. Facebook let us pull back […]