Initially released 2 weeks ago on July 6, Pokémon GO is one of those viral hits that captivates far more than a small demographic. This augmented reality game has captured children, teens, adults, parents & grandparents alike. While still in it’s infancy as a game & plagued by frequent server issues, it’s well worth the trouble. At […]
When you a see a marketing campaign that clicks with you, you know it just works. Even with direct mail pieces that overload your mailbox, when you see one that catches your attention and holds your focus long enough to NOT be tossed into the garbage, that’s effective marketing. All the others that end up […]
Regardless of the type of business you have, your customers want to consume your website content without effort. Making the process difficult means you’ve created a higher barrier to entry. Ultimately, you’ve lost them. Customers are lazy and fickle. Our world of instant digital information and connections have created a consumer persona that closely resembles an unmotivated child. […]
With the Digital Summit conference coming up next week, my marketing brain begins to work overtime while I explore the synopsis of pre-conference talks, the keynote presentation and all the awesome sessions in between. In light of this overload, I’ve written 7 different, tweet-centric marketing truths that I’ve found to be true. These 7 truths are […]
Marketing really comes down to a few key pieces with regards to customers: finding new customers and keeping old customers. While it might be easier to work an old lead, it’s vital to continue the search for potential customers to keep the business fresh. Closing the marketing loop allows us to keep communication open with […]
One of the most beneficial items in your marketing toolkit is A/B testing. For me personally, A/B testing is actually one of my favorite parts of marketing as a whole because it allows for greater insight into your audience and their behavior.