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Pew Research Center

newspaper readership aging
Are you wasting your marketing budget on newspaper ads?

This afternoon, I took my son for a walk through our subdivision. After only about half a mile, I noticed a trend: there were an alarming number of houses that still had newspapers sitting in their driveways. It was nearly 6pm and out of the 107 houses in our subdivision, 17┬áhad newspapers had not been…

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