Posts Tagged :

social media marketing

newspaper readership aging
Are you wasting your marketing budget on newspaper ads?

This afternoon, I took my son for a walk through our subdivision. After only about half a mile, I noticed a trend: there were an alarming number of houses that still had newspapers sitting in their driveways. It was nearly 6pm and out of the 107 houses in our subdivision, 17 had newspapers had not been…

read more
Facebook Business Pay to Play
Facebook for Business: You have to pay to play

Over the last year or so, Facebook Business Pages have become the quintessential example of having to pay to play. When Facebook first released their Offers feature in 2012, they did an amazing thing that forever hooked me on the POWER OF FACEBOOK: they offered the service for free. Yes, that’s right. Facebook let us pull back…

read more