Little Barn: A new brand after 30 amazing years in business
At Market House, we love good design and listening to music. But if there was a 3rd thing on our Top 3 Fave Things List, then it would definitely be food: eating it, talking about, making it, photographing it, etc. So, that's when we had the opportunity to develop a brand for a long-term staple right near our hometowns, we jumped at the opportunity to rebrand Little Barn.
Rebranding a local restaurant icon
Little Barn felt the time was right for an real brand
Little Barn began in 1993 as a post-retirement project by Gene Briscoe and his family. On the menu were the dishes he’d grown up eating and later cooking: biscuits, bbq, and Brunswick stew. After a few years, Gene’s daughter, Laura Marlowe, bought the business from her father and has been running it ever since.
When it comes to visual branding, Little Barn never really had a defined logo or suite of design embellishments. However, the physical restaurant has always acted as a unique part of the brand as it commands a big presence on its corner lot position. Our job here at Market House was to combine the rich history of the brand with a strong, bold position that speaks not only to 30+ years of customers, but to future customers as well.