What’s A Responsive Website – And Why Does It Matter?
What is a responsive website?
Pros of having a responsive website.
- Mobile users will appreciate it.
Your goal is to get your website to reach the largest amount of people – and get them to stick around. Since so many people are using their phones or tablets to run searches and do research if your website meets them where they are they’ll be more likely to stay on your page.User experience
User experience is everything, and having a responsive website can help you provide a positive user experience for people who are on phones or tablets. You don’t want your website to be clunky or difficult to use on mobile because that doesn’t give people a positive impression of your business. And, frankly, people often don’t have the patience to wait around for your site to load or to deal with any hijinks because it’s not adapted for mobile.
One version of the site does it all
The great thing is that with a responsive website, you may not need to have two separate versions of your website – desktop and mobile. That can be an absolute pain to deal with, and you can spare yourself a lot of grief if your site is simply responsive. Running two versions of your website can be extremely costly, too. A responsive site is both easier to keep up with and less expensive, perhaps, in the long run.
- Screen size doesn’t matter.
We talked about this briefly earlier, but it’s worth mentioning again. A responsive website magically fits itself to any screen size. You don’t have to worry about your site looking…interesting…on a phone or tablet because it’s going to take care of that by itself. It’ll look pretty much the same wherever someone looks at it. (It’s a very cool party trick.) With mobile, your site has to be able to adjust to a portrait-style layout, and it has to be able to deal with scrolling.
- It can boost your SEO.
Here’s another thing to love about responsive websites: they can help you do better on your SERP rankings. Because people are more likely to hang out on your page if it’s working properly than if it’s not, you could see positive results with your SEO. The name of the game in digital marketing is climbing higher and higher in the search results that Google spits back when someone makes a query for the services your business provides. Having a site with a great user experience can help your case. Remember – you want Google to like you. Having a responsive website can help you make a good impression.