The Cost of Building a Creative Team: Why Outsourcing May Be the Solution
As businesses look to stand out in a noisy world, having a strong brand identity is more important than ever. From eye-catching graphics and compelling copy to engaging videos and dynamic websites, businesses need creative assets that capture the attention of their target audience and help them build a lasting connection with their customers. However, building and managing an in-house creative team can be a significant expense that not all businesses can afford. In this article, we’ll explore the costs of hiring a junior designer and maintaining a full creative team, and why outsourcing to Market House’s brand management services may be a more cost-effective solution.
The Cost of Hiring a Junior Designer
According to the Bureau of Labor Statistics, the median annual wage for graphic designers was $57,430 as of May 2020. However, this figure varies widely depending on location, experience, and skill level. Glassdoor reports that the average salary for a junior graphic designer in the United States is $45,677 per year, not including benefits or overhead costs such as software and equipment. These costs can add up quickly, especially if the business requires multiple junior designers to cover a variety of creative needs.
Furthermore, hiring a junior designer can come with its own set of challenges. Junior designers may require more guidance and oversight than experienced designers, which can take up valuable time and resources. Additionally, they may not have the breadth of skills necessary to handle all of the business’s creative needs, which could lead to additional hiring expenses.
The Cost of Building and Maintaining a Creative Team
Beyond the cost of a single junior designer, building and maintaining a full creative team can be a significant investment. According to Glassdoor, the average salary for a creative director in the United States is $126,233 per year, while art directors earn an average of $95,411 per year. Copywriters, graphic designers, web developers, and video producers also command high salaries, with median pay ranging from $55,000 to $75,000 per year depending on location and experience.
However, the cost of salaries is just the beginning. Building a creative team also requires investments in overhead costs such as software licenses, equipment, office space, and benefits packages. These expenses can add up quickly, making it difficult for businesses to allocate the resources necessary to build a truly world-class creative team.
Outsourcing to Market House
For businesses that want to reap the benefits of a strong brand identity without the expense of an in-house creative team, outsourcing to Market House’s brand management services may be the ideal solution. Market House’s team of experienced graphic designers, copywriters, and web designers can help businesses create and maintain a cohesive brand identity across all marketing channels. From logo design and website development to social media management and email marketing, Market House’s brand management services can provide the creative support businesses need to stand out in a crowded marketplace.
Moreover, outsourcing to Market House allows businesses to save on the costs associated with hiring and managing an in-house creative team. With Market House, businesses only pay for the services they need, and there are no overhead costs or employee benefits to worry about. This makes it easy for businesses to budget for their creative needs and allocate their resources in the most efficient way possible.
Building a strong brand identity is essential for businesses that want to succeed in today’s marketplace. While building an in-house creative team may be the ideal solution for some businesses, the costs can be significant. Outsourcing to Market House’s brand management services can provide businesses with the creative support they need at a fraction of the cost.