If your company deals with people, then a responsive website is vital to your business. Yeah, that sounds silly, but people are mobile now and are only a swipe and a tap away from information, a purchase, an app install or more. As a result, responsive web design focuses on delivering the best user experience possible regardless of the device. This approach should essentially remove the need for users to pinch & zoom to see images or read text, as well as easily accessible navigation, etc.
Responsive web design focuses on delivering the best user experience possible regardless of the device.
Over the last 2 years, we’ve seen a significant shift in mobile device & tablet traffic across our websites. And, for almost every site, mobile and tablet use have far surpassed desktop/laptop use when browsing the internet. The prevalence of mobile devices and increasing accessibility has driven mobile traffic to become well over 50% of website traffic.
Geoff Graham, a contributor over at CSS-Tricks, conceptualized it best when he said that “responsive design is a means of becoming device agnostic.” This just means that no matter what the device, a responsive website will deliver the best experience possible. If you’re interested in diving much deeper into the technical aspects of responsive design and the, in my opinion, inferior adaptive web design, then check out Graham’s blog on the subject at CSS-Tricks.
At the core of any successful brand is a solid, well performing and responsive website. Your customers, whether you operate B2B or B2C, want to consume your website content without effort. And if you make the process difficult, then you’ve lost them. Having a responsive website assures you that your website content looks perfect no matter how your customer accesses your content.
Your customers, whether you operate B2B or B2C, want to consume your website content without effort. And if you make the process difficult, then you’ve lost them.