What a Fake Rebrand Taught Us About the Power of Authentic Branding

A Pizza Place, a Parody, and a Truth Bomb When California Pizza Kitchen dropped a spoof rebrand video to celebrate their 40th anniversary — full of buzzwords, startup culture clichés, and cringe-core design — it hit a nerve. Because as hilarious as it was, it also felt… a little too familiar. The parody was pitch-perfect.…

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What’s the Difference Between Branding and Marketing?

If you’ve been in business for more than five minutes, you’ve probably heard the words branding and marketing tossed around like a football in a tailgate lot. Sometimes even seasoned professionals use them interchangeably. But here’s the thing: they’re not the same. Not even close. At Market House, one of the first things we help…

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Why a High Quality Logo Design Doesn’t Cost $50

Have you ever scrolled through an online marketplace and come across an advertisement for a bargain logo design, promising professional results for a mere $50 or less? While the low price tag may seem alluring, it’s important to recognize that in the world of logo design, quality comes at a cost. A truly exceptional logo…

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4 ways to get the best work out of your designer

Whether you’re a business owner who has hired a freelance designer, hired a staff designer to join your team, or are working with Market House as an extended marketing team, the fact is you want your designer to produce great work for you. Designers are essential all the same and here are a few tips on…

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