Posts by Zack Tatum
The Greatest Rebrand You Never Realized: Adobe’s Quiet Power Move
In the world of branding, volume often equals value. Companies roll out rebrands like blockbuster films, complete with dramatic reveals, media tours, and declarations of a bold new future. It’s become standard to announce even the smallest change with a splash, hoping attention alone will carry the message. Adobe didn’t follow that script. While many…
Read MoreWhat KIND’s Rebrand Teaches Us About Purpose-Led Design
In a Sea of Snack Bars, One Brand Got Louder—Without Getting Lost Walk down any grocery store aisle, and you’ll see the problem: dozens of snack bars shouting for attention. High protein. Low sugar. Keto-friendly. Plant-based. It’s loud. It’s crowded. And in that chaos, even great brands get overlooked. KIND has always stood for something…
Read MoreWhat the Return of HBO Max Teaches Us About Brand Equity
From Max Back to HBO Max In 2023, Warner Bros. Discovery made a bold move: it dropped the “HBO” from its streaming platform’s name and simply called it “Max.” The goal? To unify HBO’s prestige programming with Discovery’s lifestyle content under a broader umbrella. But as of summer 2025, that strategy has been reversed. The…
Read MoreWhat a Fake Rebrand Taught Us About the Power of Authentic Branding
A Pizza Place, a Parody, and a Truth Bomb When California Pizza Kitchen dropped a spoof rebrand video to celebrate their 40th anniversary — full of buzzwords, startup culture clichés, and cringe-core design — it hit a nerve. Because as hilarious as it was, it also felt… a little too familiar. The parody was pitch-perfect.…
Read MoreWhat’s the Difference Between Branding and Marketing?
If you’ve been in business for more than five minutes, you’ve probably heard the words branding and marketing tossed around like a football in a tailgate lot. Sometimes even seasoned professionals use them interchangeably. But here’s the thing: they’re not the same. Not even close. At Market House, one of the first things we help…
Read MoreThe Cost of Building a Creative Team: Why Outsourcing May Be the Solution
As businesses look to stand out in a noisy world, having a strong brand identity is more important than ever. From eye-catching graphics and compelling copy to engaging videos and dynamic websites, businesses need creative assets that capture the attention of their target audience and help them build a lasting connection with their customers. However,…
Read MoreRoyston Group
Royston LLC’s search for a new website hosting solution brought them to us, and we were eager to help. The company’s previous provider had left them disappointed, and they wanted a reliable and effective solution to manage their seven websites and multiple mini-sites. Our team got to work, determined to create a consistent brand look…
Read MoreGreg Marturano Fitness
Market House helped Greg Marturano pump up the volume for his brand and website by creating a sleek, modern design and providing easy-to-follow fitness and nutrition information. No more wasting time and money on ineffective workout programs – with Greg’s expert guidance, you’ll reach your goals and maintain them for good! Greg Marturano wanted to…
Read MoreA Model School
A Model School had a bold goal – to reshape the future of education in underdeveloped nations. They knew that their brand and website would play a vital role in realizing this vision, so they sought a team to help bring their mission to life. Our team was up to the challenge, tasked with crafting…
Read MoreProsperity Trades
At Prosperity Trades, the goal is to provide traders with the tools and resources they need to succeed. That’s why they approached us to give their website a complete makeover. And, we were thrilled to take on the challenge! Our team crafted a new online hub that not only boasts a visually stunning design, but…
Read MoreCamp Kaleo
Nestled in the lush Georgia wilderness, Camp Kaleo was struggling to stand out among other Christian camps. An outdated website was limiting its growth and deterring potential campers. Our team was approached to create a website that showcased Camp Kaleo’s unique offerings and set it apart from the rest. With the goal of elevating the…
Read More30 Low-Budget Marketing Ideas for Small Businesses
Small businesses don’t require the same marketing strategies as major corporations nor can they afford to. It’s not like everyone has the budget for a giant ad on a skyscraper in Times Square. Don’t tell the companies that buy those expensive giant ads, but there are cheaper, more effective ways to market to your target…
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