Social Media
5 ways to advertise on Facebook for $5 per day
A year ago, I wrote about how in order to be successful on Facebook, a business has to pay to play. No change there. I also mentioned that with even a minimal spend, a business can make a difference. Thankfully, this is still the case. However, the organic reach of Facebook business pages has continued…
Read MoreFacebook’s New Page Layout
If you spend time each day using your business Facebook page, then you’ve probably noticed Facebook’s new page layout. If not, then you should know that Facebook Pages now have a new look that seems a bit more organized and structured for better future growth. While the new design feels a little cold and utilitarian,…
Read MoreSocial Media Impact Study
I recently ran a survey to test how much social media connects with people, what channels they use the most, and how often they are active. The results you see below are not analyzed based on individual respondents, but I will go into that data in a later article to compare social media usage with age,…
Read MoreSocial Acquisition
While I am not in the habit of promoting specific services that aid in social media marketing, I have recently had the chance to work with a local company rocking social acquisition called Insightpool. Their niche is in the Twitterverse, but they utilize data from other services, such as Klout. Again, while I’m not usually…
Read MoreThe best times to post on social media
The most obvious assessment of when to post on social media and get the best results is: to post when your fans are active. There’s been quite a lot of research in this area where analysts have poured over data in order to find the very precise times/days to gather the most clicks, shares, and overall…
Read MoreFacebook for Business: You have to pay to play
Over the last year or so, Facebook Business Pages have become the quintessential example of having to pay to play. When Facebook first released its Offers feature in 2012, they did an amazing thing that forever hooked me on the POWER OF FACEBOOK: they offered the service for free. Yes, that’s right. Facebook let us pull back…
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