Social Media

New Facebook Page Layout
Facebook’s New Page Layout

If you spend time each day using your business Facebook page, then you’ve probably noticed Facebook’s new page layout. If not, then you should know that Facebook Pages now has a new look that seems a bit more organized and structured for better future growth. While the new design feels a little cold and utilitarian,…

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Facebook Marketing $5 per day
5 ways to advertise on Facebook for $5 per day

A year ago, I wrote about how in order to be successful on Facebook, a business has to pay to play. No change there. I also mentioned that with even a minimal spend, a business can make a difference. Thankfully, this is still the case. However, the organic reach of Facebook business pages has continued to…

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social media impact study market house
Social Media Impact Study

I recently ran a survey to test how much social media connects with people, what channels they use the most and how often they are active. The results you see below are not analyzed based on individual respondents, but I will go into that data in a later article to compare social media usage with age,…

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social acquisition
Social Acquisition

While I am not in the habit of promoting specific services that aid in social media marketing, I have recently had the chance to work with a local company rocking social acquisition called Insightpool. Their niche is in the Twitterverse, but they utilize data from other services, such as Klout. Again, while I’m not usually…

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The best times to post on social media

The most obvious assessment of when to post on social media and get the best results: post when your fans are active. There’s been quite a lot of research in this area where analysts have poured over data in order to find the very precise times/days to gather the most clicks, shares and overall engagement.…

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Facebook Business Pay to Play
Facebook for Business: You have to pay to play

Over the last year or so, Facebook Business Pages have become the quintessential example of having to pay to play. When Facebook first released their Offers feature in 2012, they did an amazing thing that forever hooked me on the POWER OF FACEBOOK: they offered the service for free. Yes, that’s right. Facebook let us pull back…

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