6 Easy Steps to Defining Your Target Market

Once a business or a brand is off the ground, it’s time to get the word out through effective marketing. However, a marketing strategy will not be effective unless you are aware of your target market. Chances are you know what a target market, also known as a target audience, is but just in case let’s…

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7 Ways to Stay Ahead of Google Updates

If you’ve got a website and you’re trying to make it SEO-friendly, you probably already know who you’re trying to please. Starts with a “G”, ends with an “-oogle”… There’s good reason for that. Google is the big kid on the block when it comes to search engines, naturally. When managing a website, if you’re…

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Understanding Analytics PART 1

Okay, by show of hands, how many of you are checking your analytics on a daily basis? Go ahead. Don’t be ashamed. Lift it high and be proud because you are one of the few! Chances are if you are reading this, you have no idea what I am talking about. “Analytics…what?? I was just…

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