What KIND’s Rebrand Teaches Us About Purpose-Led Design

In a Sea of Snack Bars, One Brand Got Louder—Without Getting Lost Walk down any grocery store aisle, and you’ll see the problem: dozens of snack bars shouting for attention. High protein. Low sugar. Keto-friendly. Plant-based. It’s loud. It’s crowded. And in that chaos, even great brands get overlooked. KIND has always stood for something…

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What the Return of HBO Max Teaches Us About Brand Equity

From Max Back to HBO Max In 2023, Warner Bros. Discovery made a bold move: it dropped the “HBO” from its streaming platform’s name and simply called it “Max.” The goal? To unify HBO’s prestige programming with Discovery’s lifestyle content under a broader umbrella. But as of summer 2025, that strategy has been reversed. The…

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What a Fake Rebrand Taught Us About the Power of Authentic Branding

A Pizza Place, a Parody, and a Truth Bomb When California Pizza Kitchen dropped a spoof rebrand video to celebrate their 40th anniversary — full of buzzwords, startup culture clichés, and cringe-core design — it hit a nerve. Because as hilarious as it was, it also felt… a little too familiar. The parody was pitch-perfect.…

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What’s the Difference Between Branding and Marketing?

If you’ve been in business for more than five minutes, you’ve probably heard the words branding and marketing tossed around like a football in a tailgate lot. Sometimes even seasoned professionals use them interchangeably. But here’s the thing: they’re not the same. Not even close. At Market House, one of the first things we help…

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Website Design Atlanta: Elevating Your Online Presence

At Market House, we understand how crucial a well-designed website is for businesses in the Atlanta area. With our expertise in web development and a keen eye for design, we help elevate your online presence. Our team is dedicated to creating websites that not only look great but also perform well, ensuring they meet your…

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Branding Agencies Atlanta: Discover the Best for Your Business

Atlanta is buzzing with businesses eager to stand out, and that’s where branding agencies come into play. A strong online presence is crucial in this digital era, and that’s precisely what we aim to achieve for you at Market House. We understand the landscape of branding agencies in Atlanta and position ourselves as your go-to…

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Brand Strategy Consulting for Mid-Sized Businesses in Atlanta

In today’s competitive business environment, the significance of a well-defined brand strategy cannot be overstated. For mid-sized businesses in Atlanta and the surrounding areas, establishing a strong brand presence is crucial to differentiating from competitors, building customer loyalty, and driving sustainable growth. At Market House, we specialize in brand strategy consulting, helping businesses navigate the…

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Why do only 50% of employees receive design support?

Design support for entire company from Market House

Design support is a crucial aspect of any business, but only 50% of employees receive design support from their companies.* Design support goes beyond creating visually appealing marketing materials, as it has a direct impact on various areas of a company’s operations, including human resources, operations, IT, sales, finance, and beyond. Let’s take a look…

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The Cost of Building a Creative Team: Why Outsourcing May Be the Solution

As businesses look to stand out in a noisy world, having a strong brand identity is more important than ever. From eye-catching graphics and compelling copy to engaging videos and dynamic websites, businesses need creative assets that capture the attention of their target audience and help them build a lasting connection with their customers. However,…

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7 Signs It’s Time To Rebrand

When it comes to branding, it’s not just about updating your logo or changing the colors on your website. Rebranding involves going back to the very beginning of the creative process to establish a brand identity and voice that truly reflects your business. If you’re not sure whether it’s time to rebrand, here are seven…

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Why a High Quality Logo Design Doesn’t Cost $50

Have you ever scrolled through an online marketplace and come across an advertisement for a bargain logo design, promising professional results for a mere $50 or less? While the low price tag may seem alluring, it’s important to recognize that in the world of logo design, quality comes at a cost. A truly exceptional logo…

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Why WordPress Is Always Better Than Squarespace Real

When it comes to website building platforms, the choice between WordPress and Squarespace is a common dilemma faced by businesses and individuals alike. While both platforms have their merits and drawbacks, our extensive experience has led us to conclude that WordPress is the superior choice. Here are some unique reasons why:   Limitless Customization: WordPress…

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