Posts by Zack Tatum
What a Fake Rebrand Taught Us About the Power of Authentic Branding
A Pizza Place, a Parody, and a Truth Bomb When California Pizza Kitchen dropped a spoof rebrand video to celebrate their 40th anniversary — full of buzzwords, startup culture clichés, and cringe-core design — it hit a nerve. Because as hilarious as it was, it also felt… a little too familiar. The parody was pitch-perfect.…
Read MoreWhat’s the Difference Between Branding and Marketing?
If you’ve been in business for more than five minutes, you’ve probably heard the words branding and marketing tossed around like a football in a tailgate lot. Sometimes even seasoned professionals use them interchangeably. But here’s the thing: they’re not the same. Not even close. At Market House, one of the first things we help…
Read MoreThe Cost of Building a Creative Team: Why Outsourcing May Be the Solution
As businesses look to stand out in a noisy world, having a strong brand identity is more important than ever. From eye-catching graphics and compelling copy to engaging videos and dynamic websites, businesses need creative assets that capture the attention of their target audience and help them build a lasting connection with their customers. However,…
Read MoreRoyston Group
Royston LLC’s search for a new website hosting solution brought them to us, and we were eager to help. The company’s previous provider had left them disappointed, and they wanted a reliable and effective solution to manage their seven websites and multiple mini-sites. Our team got to work, determined to create a consistent brand look…
Read MoreGreg Marturano Fitness
Market House helped Greg Marturano pump up the volume for his brand and website by creating a sleek, modern design and providing easy-to-follow fitness and nutrition information. No more wasting time and money on ineffective workout programs – with Greg’s expert guidance, you’ll reach your goals and maintain them for good! Greg Marturano wanted to…
Read MoreA Model School
A Model School had a bold goal – to reshape the future of education in underdeveloped nations. They knew that their brand and website would play a vital role in realizing this vision, so they sought a team to help bring their mission to life. Our team was up to the challenge, tasked with crafting…
Read MoreProsperity Trades
At Prosperity Trades, the goal is to provide traders with the tools and resources they need to succeed. That’s why they approached us to give their website a complete makeover. And, we were thrilled to take on the challenge! Our team crafted a new online hub that not only boasts a visually stunning design, but…
Read MoreCamp Kaleo
Nestled in the lush Georgia wilderness, Camp Kaleo was struggling to stand out among other Christian camps. An outdated website was limiting its growth and deterring potential campers. Our team was approached to create a website that showcased Camp Kaleo’s unique offerings and set it apart from the rest. With the goal of elevating the…
Read More30 Low-Budget Marketing Ideas for Small Businesses
Small businesses don’t require the same marketing strategies as major corporations nor can they afford to. It’s not like everyone has the budget for a giant ad on a skyscraper in Times Square. Don’t tell the companies that buy those expensive giant ads, but there are cheaper, more effective ways to market to your target…
Read More7 Tips For Designing A Great Professional Website
Web design might seem intimidating. Perhaps you feel that it’s in the realm of wizardry and computer genius. Maybe you’ve been more focused on getting the content onto the website than how it really looks or acts. The thing is that some simple web design considerations can make a really big difference when it comes to your…
Read More6 Easy Steps to Defining Your Target Market
Once a business or a brand is off the ground, it’s time to get the word out through effective marketing. However, a marketing strategy will not be effective unless you are aware of your target market. Chances are you know what a target market, also known as a target audience, is but just in case let’s…
Read More7 Tips For Getting The Most Of Teaching Online
The recent pandemic has caused the classroom to look a lot different than what teachers (and students) are used to. Rather than seeing the (hopefully) smiling faces of their students in person every day, teachers have had to adapt to using online platforms, which means trying to teach through a computer screen. Teaching is a…
Read More