Posts by Zack Tatum
Keeping Business Listings Up To Date During COVID-19
When COVID – 19 first came into the U.S. and shelter-in-places took effect to limit the spreading of the disease, no one thought we’d be in quarantine for months. Businesses assumed they’d close for a week or two before reopening. As time goes on, it becomes clear this is not a matter of waiting, it’s…
Read More7 Ways to Stay Ahead of Google Updates
If you’ve got a website and you’re trying to make it SEO-friendly, you probably already know who you’re trying to please. Starts with a “G”, ends with an “-oogle”… There’s good reason for that. Google is the big kid on the block when it comes to search engines, naturally. When managing a website, if you’re…
Read MoreTop 10 Website CTAs (Calls To Actions)
First and foremost, CTA stands for call-to-action. It is an image or text that entices visitors, leads, and customers to take action. While the most commonly seen CTA is “click here” it does not work in all situations nor should it. Every audience/group visiting a site will want to interact with a site in different…
Read More6 Effective Ways to Personalize Your Website
Website Personalization is the act of creating customized tailored experiences for visitors based on their reason for visiting a website. According to OneSpot “87% of customers say that personally relevant branded content positively shapes their opinion of a brand.” Think of the website like an in-person store, not every customer walks in wanting the same…
Read MoreWhat’s A Responsive Website – And Why Does It Matter?
Your business’s website is a key part of your marketing strategy, but nowadays a website doesn’t just live on a desktop computer. People are on the go, using their phones to run searches or grabbing a tablet instead of sitting at a desk. And that means your website needs to be responsive. What’s a responsive website…
Read More20 Tips for Sprucing Up Your Website
If you’ve got a website for your business, you might be looking for a few ways to spruce up your site. It’s time for a new look – nothing dramatic, perhaps, but a few things to give your website a little breath of life. Here are 20 tips you can use to update your site.…
Read MoreCOVID-19 and Your Business: What To Do During the “Great Pause”
As we are all very aware, COVID-19 (Coronavirus) is a massive global pandemic affecting everyone across the world. Countries all over are responding differently to the virus. Some aren’t shutting things down and others are locking everything down to the point you have to have passed just to be out of your house. Meanwhile, here…
Read More6 Best Practices to Generate More Leads On Your Website
I recently stumbled across an incredible website called Internet Live Sites. If you love numbers and data, this site will fascinate you. The site shows the number of active Internet users worldwide, the number of websites, the number of emails sent, the number of Google searches, photos uploaded to Instagram, Tweets sent, and active Facebook users.…
Read MoreDitching Those DIY Sites
“Our awesome website platform is easy to use. No coding is involved. Just pick a template and start dropping in your content. Before you know it, you have a new shiny website and you did it yourself!” Does that message sound familiar? This is the rhetoric that is spewing from most, if not all, DIY…
Read MoreMake email great again!
Did you know that there are currently 4.1 billion email accounts worldwide? That’s a staggering number. What’s even more staggering is that the number is growing with no end in sight. Email rules the Internet. 92% of people using the Internet are sending and receiving emails on a regular basis. With numbers like that, you…
Read MoreUnderstanding Analytics PART 1
Okay, by show of hands, how many of you are checking your analytics on a daily basis? Go ahead. Don’t be ashamed. Lift it high and be proud because you are one of the few! Chances are if you are reading this, you have no idea what I am talking about. “Analytics…what?? I was just…
Read More6 ways to combat creative block
UPDATE We’ve doubled this list on the LunchBreak Marketing podcast. Listen to the podcast episode now. Have you ever been working on a project and just hit a wall? Or, what about sitting down to start a project where you need to create 6-8 different, unique business cards that the world has never seen and…
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