Marketing

3 lessons the Oscars teaches us about marketing | Atlanta Web Design | Market House
3 lessons the Oscars teach us about marketing

The 89th Academy Awards, or the Oscars, air this evening, which means we’ll soon know who The Academy of Motion Picture Arts and Science voted for top categories like Best Actor, Best Actress, Best Picture, and so on. The Oscars, which had an estimated 65+ million viewers worldwide last year, can surely teach us a…

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Make email great again!

Did you know that there are currently 4.1 billion email accounts worldwide? That’s a staggering number. What’s even more staggering is that the number is growing with no end in sight. Email rules the Internet. 92% of people using the Internet are sending and receiving emails on a regular basis. With numbers like that, you…

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Pokémon Go restaurant marketing
Marketing Your Restaurant with Pokémon GO

Initially released 2 weeks ago on July 6, Pokémon GO is one of those viral hits that captivates far more than a small demographic. This augmented reality game has captured children, teens, adults, parents & grandparents alike. While still in it’s infancy as a game & plagued by frequent server issues, it’s well worth the trouble. At…

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Facebook Marketing $5 per day
5 ways to advertise on Facebook for $5 per day

A year ago, I wrote about how in order to be successful on Facebook, a business has to pay to play. No change there. I also mentioned that with even a minimal spend, a business can make a difference. Thankfully, this is still the case. However, the organic reach of Facebook business pages has continued to…

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social media impact study market house
Social Media Impact Study

I recently ran a survey to test how much social media connects with people, what channels they use the most and how often they are active. The results you see below are not analyzed based on individual respondents, but I will go into that data in a later article to compare social media usage with age,…

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direct mail marketing
Direct Mail Marketing: The Good & The Oh So Bad

When you a see a marketing campaign that clicks with you, you know it just works. Even with direct mail pieces that overload your mailbox, when you see one that catches your attention and holds your focus long enough to NOT be tossed into the garbage, that’s effective marketing. All the others that end up…

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newspaper readership aging
Are you wasting your marketing budget on newspaper ads?

This afternoon, I took my son for a walk through our subdivision. After only about half a mile, I noticed a trend: there were an alarming number of houses that still had newspapers sitting in their driveways. It was nearly 6pm and out of the 107 houses in our subdivision, 17 had newspapers had not been…

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lazy consumers
Marketing to the Lazy Consumer

Regardless of the type of business you have, your customers want to consume your website content without effort. Making the process difficult means you’ve created a higher barrier to entry. Ultimately, you’ve lost them. Customers are lazy and fickle. Our world of instant digital information and connections have created a consumer persona that closely resembles an unmotivated child.…

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google semantic
Google wants semantic copy

As each second passes and even as I write this article, Google is learning and growing. Since the addition of RankBrain in late 2015, Google wants even more to think like humans and deliver more intuitive search results. RankBrain is the machine learning AI integrated with Google search that helps to deliver content from across…

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7 marketing truths
7 Marketing Truths

With the Digital Summit conference coming up next week, my marketing brain begins to work overtime while I explore the synopsis of pre-conference talks, the keynote presentation and all the awesome sessions in between. In light of this overload, I’ve written 7 different, tweet-centric marketing truths that I’ve found to be true. These 7 truths are…

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closing the marketing loop
Closing the marketing loop

Marketing really comes down to a few key pieces with regards to customers: finding new customers and keeping old customers. While it might be easier to work an old lead, it’s vital to continue the search for potential customers to keep the business fresh. Closing the marketing loop allows us to keep communication open with…

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